5 Things an SEO Consultant Can Do For Your Company During The Pandemic

There’s no doubt that COVID-19 has affected all companies not only in the Philippines but also all over the world. The physical world may have ground to a halt but the digital arena continues to thrive.

Brick and mortar shops are closing down and many are having difficulty keeping afloat. Things may look bleak at the moment but you need to apply a different strategy if you want to come out on top after things go back to normal.

Here are vital steps you can take to improve your rankings on SERPs.

Essential Changes You Can Do To Your Website

Many companies are now back to serving their customers despite the pandemic. Adding an informational banner or pop up is one of the best ways to inform your customers about your updated operation schedule during COVID-19 lockdown.

Your customers would appreciate it if they knew your operating hours in this new normal that we live in. Adding a pop up banner is not only useful during this period but also when you have events, promos, and webinars.

Share about how your company is responding to the pandemic and assure everyone that you and your workers are safe. You can also inform customers how you are making all efforts to follow social distancing and keeping all products and services clean and virus free. 

Take note that adding a pop up to your site may affect your SEO and User Experience. Web visitors are annoyed with pop ups so you need to ensure that your pop-up is relevant or important.

Google frowns upon sites that have intrusive pop ups or interstitials. You should limit the amount of pop-ups on your site to once or twice only. Users should find it easy to close the pop up and avoid interstitial pop ups if you can. You should also let users browse your site for a few seconds first before showing a pop up.

Give Discounts on Your Services

We all know that many have lost their jobs and businesses have been closing down during this COVID-19 pandemic. People only spend on things that are essential and they would love it if you can give discounts on your products and services.

Apple has paved the way in this aspect as they have released a new iPhone that is 40% cheaper which is good news for Apple fanatics.

Be careful not to price your products too low because you may lower the value and brand of your company. Things will get back to normal eventually and you can go back to regular pricing.

SEO services are essential for a business so any form of discount or promotion can help customers during these trying times.

Showing clients that you are willing to adjust prices by taking a hit on profits is a good way to let them know that you care and that it’s not all about money. Helping businesses out during this time can lead to long lasting business relationships down the road. 

Boost Your Social Media Activity

Since many people are at home due to lockdowns and mandatory quarantines, now is the best time to be active on various social media platforms. These platforms are a good media to reach out to your target market online.

Update customers of your business operations during the pandemic and create posts that can solve their problems. 

Encouraging people during this pandemic may increase brand awareness and make people relate with your brand.

Adjust Your Marketing Campaigns

You should keep in mind that more people are losing money during this time than those who are making money so you should adjust your marketing campaigns accordingly.

Now is not the time to hard sell especially if your products are not essential during this pandemic. 

People need hope and encouragement during these hard times and giving ideas on how to earn extra income can be a good idea. 

Improve Search Rankings

SEO or Search Engine Optimization does not give immediate results except when you use Black Hat tactics. Professional white hat SEO consultants take a lot of time and effort to help your website rank on SERPs.

During this pandemic, your competition may have stopped all their SEO activities so now is the best time to take advantage and leave them in the dust. By the time they resume SEO activities you may be far ahead in rankings by then that it will be hard for them to catch up.

Online searches have been increasing each year which is why SEO is always a good investment.

The higher your search rank, the more traffic you get to your site which can mean more conversions or sales.

EdSEO Specialist : An SEO Consultant That Can Improve Rankings During COVID-19

Do you want  your website optimized during this pandemic? EDSEO Specialist is the best SEO Consultant in the industry right now and we can help you adapt to this new normal and post-pandemic environment.

Why Hire Us as Your SEO Consultant?

• Our company is founded by two Christian businessmen who work with integrity and transparency and aims to glorify God through EdSEO Specialist.
• We are continuously learning on how to improve our SEO services to serve customers during this COVID-19 pandemic.
• Our team members work together toward a common goal: helping clients achieve top rankings on SERPs.
• We give the best possible SEO services at affordable rates.
• We frown upon black hat SEO tactics and know that Google will penalize those who use such strategies. Our team uses white hat SEO marketing techniques that helps clients increase conversions and organic traffic to their site.
• We have the most complete SEO package in the industry today which is proven to help rank websites on SERPs.
• We are a 5 star rated company on Google My Business
• We help provide jobs for marginalized people in society. Majority of our team are experienced SEO experts who come from the following background: out of school youth, person with disability, single moms/solo parents, former sex workers, recovering drug addicts, former prisoners, former soldiers/rebels.
• We aim to build long term relationships with our clients and help them generate more profit

At EdSEO Specialist, we aim to become one of the best SEO Consultants in the world while providing white hat SEO services at affordable rates.

Give us a call or send us a message on our website today. Our company is currently giving a 25% discount on our SEO packages.

This post was originally published on 5 Things an SEO Consultant Can Do For Your Company During The Pandemic and is courtesy of EDSEO Specialist.

4 Reasons Why You Still Need Search Engine Optimization Services During COVID-19

As more and more people are mandated to stay indoors during this pandemic, many business owners ask themselves if they still need Search Engine Optimization Services despite COVID-19.

The coronavirus has boosted internet usage all over the world but it has also caused search traffic to plummet in many industries. This doesn’t mean that SEO services are useless during this time.

Online searches have increased during the lockdown but the focus has been for essentials, health news, and other relevant industries. Traffic has gone down with nonessential businesses from both paid and organic results based on a recent post from Business Trends.

COVID-19 may have affected the global economy but many businesses are seen shifting their strategies. The reality is a business can thrive even during these trying times.

The question is are you going to be a winner or a loser during this new normal?

Winners will surely invest in SEO marketing and here are 5 reasons why.

Search Engine Optimization Services Can Increase Sales

During crisis situations like this pandemic, cash is king. Businesses that have cash flow even during the hard times are those who not only survive but also dominate the market.

SEO services can give your business a higher ROI compared to other digital marketing strategies out there.

If you invest in SEO you can expect more sales and your cash registers ringing. When the consumer is connected with your product or service they will continue to buy even if they are quarantined for 14 days.

In fact, when people are home they have more time on their hands searching for what they need online. By putting your product or service in front of searchers you increase the chances of a buying decision.

Even if your sales decline during this pandemic you can offset your losses by being visible to those who are still buying despite the pandemic.

You Can Easily Prove Whether SEO is Successful

Business owners have to tighten their budget during this season and it would be wise to channel your efforts to consumers with immediate buying intent.

Search Engine Optimization Services is an effective way to put your product or service in front of people who are ready to buy.

To know if your SEO efforts are successful all you need to do is look at your sales or leads in your analytics.

Buyer behavior is expected to change in the coming months and its vital if you can pivot your marketing efforts based on the latest data.

SEO is meant to be reactive to the times, competent SEO service providers change their tactics based on the current data.

The budget may be moved to a keyword phrase that has stronger buying intent. Every dollar counts nowadays and SEO proves that money spent is working for you.

People Search When Demand is High

One thing this pandemic has taught us is that there are some goods that are going to be hard to come by in similar situations.

Toilet paper is a good example and its worth the weight in gold right now.

When there is a high demand for goods, people will search for them. If certain goods are not available people will search for alternatives.

Imagine if you can position yourself in front of searchers when they are looking for scarce goods and services? Your business can reap a windfall in profits.

SEO services can help you take advantage on the scarcity of specific items. It would be a great idea if you started working to rank for those items and topics around scarce items.

An SEO expert will build link building strategies around products that are expensive and hard to find.

People Still Buy Despite the Lockdown

COVID-19 may have impacted many businesses but since the world has not ended yet, people will still buy products and services.

Search Engine Optimization Services is the best way to reach consumers with buying intent. It may not be a quick fix because successful SEO takes time, money, and effort.

When a business needs sales to come in an SEO marketing campaign is the best way to turn the tide. If you haven’t tried SEO in the past, now is the best time to invest in it. 

As things slowly return to normal, SEO services will remain as the most effective way to reach consumers. 

A business that invested in SEO during the downtimes will be in a better position to clean up when things normalize.

EdSEO Specialist:  The Best Search Engine Optimization Services During COVID-19

Do you want to increase sales even during this pandemic?

EDSEO Specialist is the best SEO Agency in the industry right now and we can help you market your business in downtimes.

We recommend that you continue with SEO efforts or be aggressive during this season if your budget permits. You will surely reap rewards in the months to come.

Why Hire Us as Your SEO Consultant?

• Our company is founded by two Christian businessmen who work with integrity and transparency and aims to glorify God in business.
• We are continuously learning on how to improve our SEO services to serve customers during this COVID-19 pandemic.
• Our team members work together toward a common goal: helping clients achieve top rankings on SERPs.
• We give the best possible SEO services at affordable rates.
• We frown upon black hat SEO tactics and know that Google will penalize those who use such strategies. Our team uses white hat SEO marketing techniques that help clients increase conversions and organic traffic to their site.
• We have the most complete SEO package in the industry today which is proven to help rank websites on SERPs.
• We are a 5 star rated company on Google My Business
• We help provide jobs for marginalized people in society. The majority of our team are experienced SEO experts who come from the following background: out of school youth, a person with a disability, single moms/solo parents, former sex workers, recovering drug addicts, former prisoners, former soldiers/rebels.
• We aim to build long term relationships with our clients and help them generate more profit

At EdSEO Specialist, we aim to become one of the best SEO Experts in the world while providing white hat SEO services at affordable rates.

Give us a call or send us a message on our website today. Our company is currently giving a 25% discount on our SEO packages.

This post was originally published on 4 Reasons Why You Still Need Search Engine Optimization Services During COVID-19 and is courtesy of EDSEO Specialist.

3 Things an SEO Expert Can Do to Improve User Experience During COVID-19

As an SEO Expert, one should adjust to real-life situations that people face especially now with the COVID-19 pandemic. Everyone had been affected by the virus in one way or another.

Designers and developers are always thinking about user experience. We take time to ask ourselves: Is this going to work? Are my instructions clear? What is the user thinking?

The pandemic we are now facing has changed the game once more since most people are almost entirely online.

User experience will play a pivotal role in determining which industries will come out on top in the days ahead. 

There are three categories of user experience that we can improve during this coronavirus pandemic. You can apply them yourself or ask an SEO Expert to help you out.

Ecommerce Design

The physical world has stopped functioning while the only world continues to flourish. There has never been a time when eCommerce has been popular even for traditional brick and mortar shops.

For those who are just starting to explore the digital arena, expect stiff competition with newbies like you and old-timers in the digital marketing space.

With this in mind, a simple eCommerce storefront may not be enough to set you apart. Customers have more options now than ever before. A slight misstep in the user experience can lead prospects to bounce from your website and never return.

Take the time to fine-tune your eCommerce experience by optimizing your checkout processes, product arrangements, and email notification systems.

Search Presence

Search engines have become a part of everyone’s life, especially during this pandemic. As people are forced to stay at home, they shop for essentials using Google.

How can people find you or know about your business if they can’t find you online? Global search traffic has increased substantially during COVID-19 so now is the best time to invest in an SEO Expert who can help you boost your rankings on SERPs.

Updating and optimizing your Google My Business account can go a long way.  

Web Design

A website is an essential part of the user experience customers have with your brand even if you don’t sell products online. For example, you own a pizza shop and your place is open for phone-in and take out orders.

Customers will be visiting your website to look for your menu, how to order, and how to pay.

If potential clients can’t find the necessary information on your website or have a hard time navigating your site they will look for other pizza shops.

Now is the best time to build a custom website that helps your audience find what they are looking for. You might want to shift to online order taking and deliveries to grow your customer base.

Adapting to the times can help you grow your brand and serve more people. 

Stress is at an all-time high during this pandemic and we can notice a trend in the way websites look today. User interface design is becoming safer and more conservative. There are many soft and rounded shapes with 3D illustrations and designs are light and cute. Popular colors include soft pink and blue making UIs look sweet and friendly.

What urban and interior designers started decades ago to reduce the level of stress is now translating into the digital world. 

Interior designers have gone minimalist while adding plenty of free space, mood lighting, soft lines, and natural materials to give people calm, quiet, and soothing spaces to dwell in.

Web design has followed suit as we can now see simple layouts, pastel colors, rounded corners, 3D illustrations, and soft drop shadows.  

EdSEO Specialist: An SEO Expert That Can Improve Rankings During COVID-19

Do you want to put up an eCommerce store during this pandemic? Does your website need redesigning to improve user experience? 

EDSEO Specialist is the best SEO Expert in the industry right now and we can help you adapt to this new normal and post-pandemic environment.

User experience should always be a priority in your digital marketing strategy. Our team of SEO experts integrates UX when planning websites and SEO strategies for clients.

Why Hire Us as Your SEO Consultant?

• Our company is founded by two Christian businessmen who work with integrity and transparency and aims to glorify God through EdSEO Specialist.
• We are continuously learning on how to improve our SEO services to serve customers during this COVID-19 pandemic.
• Our team members work together toward a common goal: helping clients achieve top rankings on SERPs.
• We give the best possible SEO services at affordable rates.
• We frown upon black hat SEO tactics and know that Google will penalize those who use such strategies. Our team uses white hat SEO marketing techniques that help clients increase conversions and organic traffic to their site.
• We have the most complete SEO package in the industry today which is proven to help rank websites on SERPs.
• We are a 5 star rated company on Google My Business
• We help provide jobs for marginalized people in society. The majority of our team are experienced SEO experts who come from the following background: out of school youth, a person with a disability, single moms/solo parents, former sex workers, recovering drug addicts, former prisoners, former soldiers/rebels.
• We aim to build long term relationships with our clients and help them generate more profit

At EdSEO Specialist, we aim to become one of the best SEO Experts in the world while providing white hat SEO services at affordable rates.

Let’s start strategizing and develop a user experience for your brand that can help you dominate the market right now.

Give us a call or send us a message on our website today. Our company is currently giving a 25% discount on our industry-leading SEO packages.

This post was originally published on 3 Things an SEO Expert Can Do to Improve User Experience During COVID-19 and is courtesy of EDSEO Specialist.